Retail stores are defined as outlets where retail activities take place. They include all stores, from kiosks and small grocery stores to supermarket chains and shopping malls that sell products and services to end consumers for personal and home use. Although online stores existed before the COVID-19 pandemic, their widespread expansion came following the precautionary measures and lockdowns taken by many countries to address the pandemic. The number of online stores has witnessed a steady increase. These stores provided a unique interactive shopping experience for customers online. After the pandemic, physical stores had to adapt to these changes and offer the interactive and engaging features provided by online stores to achieve a competitive advantage........
Keywords: Interactive Technology, Retail Stores 'Design, Shopping Experience, Interactive Spaces.
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